Associations driven to provide unique experience because of digital competition Many groups are struggling with the question of just how to keep their trade shows "must attend" events in an age when buyers and sellers are able to access a deluge of information through the Internet. To do just that, PMMI-The Association for Packaging and Processing Technologies discovered, first, it was necessary to know the audience. "A couple years ago, we had one of those ‘come to Jesus' conversations with our board of directors," said Julie Ackerman, PMMI's senior director of public relations and communications. "The idea that was brought to our attention is that we were always thinking… Read More